1. Motor for electrical components
   (Starter, Anti-lock brake system, Electric power steering, Engine cooling fan etc.)
2. Motor for household electrical appliance
   (Air-conditioner compressor, Refrigerator compressor, Washing machine etc.)

1. Breaking the record of our product NMF-9 series for magnetic properties of ferrite magnets, we have achieved the industry best magnetic properties as mass production.
2. Improving temperature coefficient of intrinsic coercive force to about 0.16%/K, as a result it is hard to demagnetize at low temperatures.
3. For the above points, its superior magnetic characteristics make smaller, lighter, and thinner motors possible.

The ferrite magnet that previously had the best magnetic characteristics was also developed by Hitachi Metals in 1998.This was the Lanthanum-Cobalt (La-Co) substituted strontium (Sr) ferrite magnet (9 series). The company's new ferrite magnet (12 series) is greatly superior to this earlier product. Among ferrite magnets, it provides the world's best magnetic characteristics.

Material Code	Remanence (Br)		Coercivity ()
	SI (mT)	CGS (kG)	SI (kA/m)	CGS (kOe)
NMF-12E	460—480	4.6—4.8	≥310	≥3.9
NMF-12F	450—470	4.5—4.7	≥342	≥4.3
NMF-12G	440—460	4.4—4.6	≥382	≥4.8

Temperature coefficient of intrinsic coercive force has been lowered to 2/3 that of La-Co substitute Sr ferrite magnets, which means there is little demagnetization even at low temperatures and that it is resistant to temperature fluctuation.